Riara University is excited to invite you to a special session titled “Human-Centred Design for Media”, featuring Mr. Benson Githaiga, a distinguished media innovation expert from the Aga Khan University Media Innovation Centre (MiC).
This thought-provoking session will explore how human-centred design, innovation, digital transformation, and entrepreneurship are driving the future of journalism and media particularly within the East African context.
Mr. Githaiga brings deep expertise from his work at MiC, where he supports media startups, drives digital newsroom transformation, and mentors emerging media entrepreneurs.
Discussion Highlights:
Media Innovation & Startups in Africa
- Emerging trends in media innovation across East Africa
- Supporting and scaling media ventures through innovation hubs
- Insights from the Innovators-in-Residence program
Digital Transformation in Journalism
- Adapting traditional media to digital disruption
- Mobile-first, audience-centric strategies
- Tech tools revolutionizing newsroom practices
Entrepreneurship for Journalists
- Journalists as founders: the rise of media entrepreneurship
- Revenue models for independent media
- Navigating startup challenges and sustainability
Audience Engagement & Trust
- Using data to build and engage audiences
- Rebuilding trust in an age of misinformation
- Co-creating impactful content with communities
The Future of Media in Africa
- Innovation hubs as catalysts for media transformation
- Empowering youth in media entrepreneurship
- Policy and ecosystem enablers for media innovation
Design Thinking & Innovation Processes
- Applying human-centered design to solve media challenges
- Prototyping and user-testing new media solutions
- Lessons from supporting diverse innovators
